STORY BY JENNIFER CROUSE »
By now, most students have participated in, or at least
heard of the YouTube sensation James Charles’ “sisters”

trend, in which fans use the 19-year-old beauty expert’s sig-
nature catchphrase and call someone “sister” in true Charles

fashion.
Some students love the trend, while others like to use
“sisters” as a quick pop-culture reference.
“I do use the word sisters, but not too often, and it is
usually as a joke,” said Ezekiel Taylor, Sr.
There are plenty of other people, however, who aren’t too
fond of it.
“I do not use the word sisters, ever,” said Senior
Tasia Hill.
James Charles’ iconic intro, “Hi sisters!”, has
become iconic and well-known amongst most
students. Some students find the popular YouTuber
annoying, while others admire his hard work and
creativity.
“I wouldn’t necessarily call myself a fan of
James Charles, but he is definitely very talented
and I respect his work and videos,” said Braden
Beadleston, Soph.
James and his team are very skilled in their
marketing. In nearly every one of James’ videos, he
is advertising and wearing some of his clothing
items. As far as his eyeshadow palette goes,
he always announces on every social media
platform about when he’s going to be
restocking it.
Students who enjoy James

Charles tend to watch other popu-
lar YouTubers as well.

“Some other YouTubers I
watch are Jenna Marbles,
Shane Dawson, Jeffree Star,
and SimgmProductions
which does Kardashian
parody videos and I find

them hilarious,” said Beadleston.
Neither Beadleston nor Taylor own any Sisters Apparel or
James’ newest eyeshadow palette.
“I, unfortunately, do not own any sisters apparel,” said
Beadleston.
Taylor isn’t disappointed about not having any, however.
“I don’t have any apparel and don’t find myself liking the
style,” he said.
The two also have friends who use the “sisters” term
regularly. “I would say almost everyone in my friend groups
participates in the ‘sisters’ trend,” said Beadleston.
As far as these students are concerned,
James Charles and his trend are not annoying.

“Whether or not the “sisters” trend is an-
noying or not, it’s definitely beginning to

be overused,” Beadleston said, “and the
laugh-factor that it used to have is now

gone. Now, I don’t find James annoy-
ing, it’s more of the little things that

he does that I find annoying – it
could literally be anything.”
Most of the students
don’t really participate in
YouTube-based trends,
except for Beadleston.
“The only other ‘trend’ I
fell into was with Jeffree
Star and that was his
phrase at the beginning
of his videos, ‘What’s up
everybody, welcome back to
my channel! Hi, how are ya?’
Beadleston said.